Anthony Bourdain once said “travel isn’t always pretty…sometimes it hurts, it even breaks your heart.”
Clearly, Mr. Bourdain has never been to Latvia (ok, he probably has… that guy got around!). But, I am certain he has never been to the “Go Blonde Festival” in Latvia; had he been he surely would have changed his opinion on the pretty part.
While I love to travel, I have no need for this new brand of “towhead tourism.” If I want to see a “parade” of beautiful blondes, all I need to do is stand between two mirrors and, viola, infinite blonde beauty as far as the eye can see! (I’d invite you to see it, sometime, but you’d probably ruin it… no offense.)
Besides, towhead tourism is really just Latvia’s way of cashing in on the “Blonde Bump” (which should not be confused with the “blonde bumps” as that’s another post all together). The Blonde Bump I am talking about is that little “boost” you get around a beautiful blonde, the little “lift” you get from proximity to a light haired lady.
Back in 2009, the blonde brain-trust that is the Latvian Association of Blondes (LAB) decided that bringing literally hundreds of golden goddesses to Riga, the capital city, would help lighten (pun intended) the economic crisis that was darkening everyone’s doorstep. The LAB figured returning to the gold standard (by which I mean hair, of course; I am not an economist, I’m a blonde) would lift the people’s spirits, if not the economy. The event turned out beautifully, of course; what else would you expect from a literal parade of golden goddesses?
Someday, maybe, I’ll make it to the Latvian “Go Blonde Festival” but, until then, I will stay put and keep America’s gold standard going strong.